We are constantly being reminded of the importance of sending timely, focused, engaging email campaigns relevant to our subscribers.
Appropriate timing can have a huge effect on your campaign’s success, but the right time isn’t the same for everyone. Whether it is a simple happy birthday / renewal reminder or a series of nurturing messages, Campaignmaster ensures that your subscribers receive campaigns at the right time, all the time, with our automation service.
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This will increase click-through/conversion rates by sending emails to subscribers when they are at their most receptive. You could even automate content using our content/data feeds.
Behavioural targeting, using Campaignmaster’s Automation Modules, is very easy. So if someone shows an interest in your service/product by clicking a link within a campaign, then you can send them an automated email or a series of emails over a time period of your choice with more information on the subject nurturing them through the sales cycle.
These automated campaigns are time efficient – once you have decided on the content, you can automate their broadcast. Set up your rules and criteria to trigger the campaign and then sit back, relax and let Campaignmaster handle the rest.
Trigger campaigns can either be sent to the recipient instantly upon click-through or anytime the next day, one week later, one month later etc. You don’t have to limit yourself to one trigger campaign being sent out as a result of the click-through, you can set up as many as you wish.
You can also have a series of emails that are sent over a period of time with internal alerts sent to sales people as and when an action takes place. Emails can be fully personalised from sales staff, with their personalised sign off details. Responses to these emails can be sent direct to a sales person and a copy to your marketing team. The possibilities are endless.
Want to find out more or get Recurring Campaigns working for your business?
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