The use of mobile devices has exploded over the last 2 years with 51% of all emails being opened on a mobile device and 69% of mobile users deleting emails that are not optimised for mobile.
This trend will only increase so optimising your emails for mobile should be high on your list of priorities. Not sure what to do? Don’t worry, we can help.
Campaignmaster uses Responsive Email Design to ensure that your emails are effective, regardless of what device they are opened on.
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Why Responsive Email Design?
Unresponsive emails are only designed to be used on one device, i.e. desktop computer. If opening an unresponsive email on a mobile device, the user experience results in the following:
- Conventional emails are too large and complex for easy mobile viewing
- Content is crammed into the smaller display
- Text is very hard to read
- Links are almost impossible to select
- Email can display incorrectly
- Negative user experience when interacting with your brand
- Loss of interest for the user
In turn, this generally leads to mobile users discarding difficult emails and lower recipient activity, plus increased unsubscribes. Not a good outcome for your business.
Cue Campaignmaster Responsive Email Design: An email which dynamically changes its design and/or content to suit the device it’s being read on. And what do you get?:
- No more pinching/zooming around email content for the recipient
- You only need to create one email, Campaignmaster will automatically detect the device it’s being read on and optimise accordingly
- No need to split lists
- Increased audience engagement
- Reduction in unsubscribes
- You can even show or hide specific content depending on what mobile device your email is being read on
For more information on how mobile optimisation can work for you get in touch with our email marketing experts today. We offer full creative services to assist you with creation of a responsive email campaign, including:
- Copy writing, design & execution of new templates
- Re-design of existing templates
- Industry leading support included with all responsive email templates
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