In the world of email marketing, design trends are ever evolving. One trend however, that is very effective are Outlook or plain text campaigns. What do we mean Outlook style campaigns? Great question. These are email campaigns (which are mass launched) that resemble a simple text email you would send directly from your email account. […]
Very important reading for email marketers everywhere! Google and Yahoo (two of the biggest email providers) announced new measures last year that will take effect from February 2024, which will ensure you receive less spammy emails to these inboxes. If you send more than 5000 emails per day, you need to read this blog. Google […]
When it comes to designing and building your email campaigns, you undoubtedly spend the majority of the time thinking about the body of the email and what you want the main message to convey – and rightly so. However, it’s important to take time and focus energy on the other key, structural component of your […]
Us email marketers love analysing the look and feel of email campaigns. Colours, fonts and image placements all get our attention. So why would anyone want to create a plain text version? In this blog, we’re going to give plain text emails the attention they deserve, discussing why they are relevant and how you can […]
SSL stands for Secure Sockets Layer and is a standard technology for keeping an internet connection secure, whilst also safeguarding any data that is being transmitted between two systems. In this blog, we are going to look into SSL in detail, outlining how it works and why it is important in email marketing. What is […]
Grabbing and retaining your recipient’s attention should be the first objective of your email campaigns. However, you may find your results show that more text heavy emails have lower open and engagement rates. Don’t get me wrong, text-heavy emails definitely have their advantages. For example, instead of asking readers to click to read, content is […]
You may have read our recent blog on blacklisting, but do you know what greylisting is? Greylisting (like blacklisting) is a popular technique for blocking spam emails. Blacklisting relies heavily on automated computer programs that programmatically analyse email traffic, to determine the probability of messages being spammy. These programs/bots aren’t perfect and can make mistakes, […]
Blacklisting Blacklisting can be one of the most common reasons behind deliverability issues and by extension, poor open rates. In many ways’ blacklists are a very important component of the email ecosystem; they keep track of spammers and stop them from sending unsolicited emails to users across the web. However, sometimes legitimate marketers can end […]
We’re certain that a lot of us have been helping friends and relatives on how to use smart phones and other digital devices during these times when we have not been able to meet each other in person. So, we created a handy infographic that may be useful to mums, grandads and anyone else who […]
An email is a communication that is sent from one server (email clients) to another (receiving email servers). Whilst an email is in transit from one server to another, it becomes vulnerable as it is open for unknown parties to eavesdrop on. TLS or Transport Layer Security helps stop this from happening by encrypting the […]