In today’s day and age we are never without our mobile phones, so if you want to get a message to your recipients immediately, sending an SMS is a great option. Campaignmaster’s SMS tool integrates seamlessly with your email marketing, allowing you to send personalised SMS messages in a matter of minutes. Check out our […]
The Holy Grail of email marketing is undoubtedly, deliverability. If you are not getting through to your recipients inbox your beautiful designs and lifesaving offers are all pointless. There are various factors that influence the deliverability of your communications and the inane number of spam institutes and blacklisting organisations out there can make you feel […]
Have you ever wondered how you got that other email which was so relevant and timely to what you actually opened and clicked on? We call this feature Triggers and you can create them so easily in Campaignmaster. Check out how they work here and how you can create them in our CMAdvantage accounts. If you […]
In this post we will delve into examples of live preference centres and unsubscribe pages to see what we can learn from what’s currently out there. Groupon First up is Groupon’s preference centre. There are a lot of positives here, but those very positives can be construed as negatives, depending on the audience. Off […]
Deliverability is arguably the holy grail of email marketing. In order to maintain a high rate of deliverability we need to comply with best practises and maintain a good reputation with various Anti-spam institutes and organisations. These organisations exist solely to enforce anti-spam legislations and protect the general public from spammers. To achieve their goal […]
We invest a considerable amount of budget on email marketing and would like to see a good ROI. In this two part article we will focus on the process of lead nurturing through email marketing (www.campaignmaster.co.uk) with the aim of ultimately boosting your ROI. What Is Lead Nurturing? Lead nurturing is the concept of building a […]
Did you know, over 190 billion emails are sent every single day? Almost 100 billion of these emails are B2B and as it stands there are over 900 million business email accounts in the world! Yes, I was shocked when I first heard this as well, but for email marketers this really puts things into […]