Email marketing has proven time and time again to be one of the most effective communication tools, enabling companies to build strong relationships with current and new subscribers. Sending relevant campaigns that successfully engage with your audience can be a gateway to driving traffic to your website.
If your site is responsive then even better as you will be pleased to hear that Google will be providing more mobile-friendly websites within search results. We’re glad to report that Campaignmaster was amongst some of the first email marketing platform providers in the UK to provide a mobile-friendly site.
As of April 21st 2015, users will benefit from easier access to mobile sites including searches in all global languages. This will be due to Google developing their use of mobile-friendliness as a ranking signal. In other words, Google will take into account that your website is mobile-friendly and can use this characteristic to place your site higher in search results from mobile phones. As a result, your business should gain even more traffic, helping it to grow further and obtain new customers.
That’s not all though, if your company has its own app then you will be glad to know that Google has already provided more significant app content in search results. They have been using data from Indexed apps, which enables them to connect pages from your website with specific content within your smartphone app. Thus any smartphone users who already have your app installed can open it directly from related mobile search results.