Have you ever received a promotional SMS message which has prompted you to make a purchase? I certainly have, I mean who can say no to 50% off pizza? SMS marketing can be a very effective marketing tool that a business can use, especially if you want to reach your customers in a matter of seconds with a short message. So it’s not all about cheap pizza!
Campaignmaster offers you an easy to use, effective, built-in SMS tool. You can purchase this module for your existing CMAdvantage account or use independently. Opt outs can be managed instantly too.
Yes, SMS messages can be intrusive sometimes and even annoying, but a marketing message that is very easy to create (160 characters per text), has instant deliverability and sky high open rates (almost every SMS will be opened and read) makes it a viable marketing option if used legitimately.
Examples of How and Where to Use SMS Marketing
Not sure SMS is the way to go for your business? Here are some ideas you could try:
· A timely insurance renewal reminder
· Discount for early bird bookings
· Doors opening time for an event reminder
· Latest service/product available message
· Team messages (lifts not working in building!)
You should always gain consent from your recipients to send SMS marketing messages, just as you do with email marketing campaigns. Without permission you are breaking the law, damaging your brand and potentially annoying your customers which will affect ROI. Get in touch with our team for further details on this subject.
Consumers are more likely to sign up to SMS messages if they genuinely want to receive promotions straight to their phone. If a recipient has opted in to receiving these SMS messages why not make them feel special by personalising them? Did you know personalisation increases conversions? This is an effective feature that creates the connection between the company and the recipient, through personalisation the recipient will know that the SMS message was intended for them. It will help you deliver more targeted campaigns and improve your ROI. You can record user behaviour to establish trends so you can continue to send targeted SMS messages.
Here are some examples of personalised SMS messages I have received:
Less is more
Keep your message short and straight to the point.
It is always a good idea to offer a click through to your website, if you are worried about having a long URL why not use a URL shortener to make the most of the limited characters.
Timing and Frequency
Timing is very important when it comes to SMS Marketing, would you want to be woken up by a promotional message from your local gym in the middle of the night? Some businesses can get frequency wrong because I’m not sure about you, but if I received excessive amounts of SMS marketing messages I would 9/10 opt out! As a result this can damage your brand reputation.
Every SMS message you send should be different and fresh to the previous SMS message that has been sent. Send your customer base promotions which cannot be found online or in-store. Be mindful to not send marketing messages that will not benefit your customers as you will most likely have a higher percentage of opt outs.
Always let your recipients know that they have the option to opt out as this is a legal requirement. If this option is not given to recipients a business’s marketing efforts could potentially lead to complaints rather than conversions. Use capital letters to make it obvious, an example of this is the Dominos SMS message below.
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