Every year, Apple holds a much anticipated press conference in which they announce their new and exciting products. This September, they announced the launch of their new iPhone and respective iOS. This announcement had every email marketer paying close attention. Why? Because iPhones are the most popular mobile client for reading emails; 29% of all […]
Each year we see new design trends that go on to influence and shape digital marketing; from use of colours and imagery to typography. Whether you are a marketing manager, programmer or designer, understanding how style and design is changing and evolving, helps to keep your work fresh. In this blog we will look at […]
You might have asked Siri or Google to find a nearby restaurant, check the weather, play your favourite song or find your favourite football team’s score. These are commands we are all familiar with and use in our everyday life. However, today voice assistants can do much more, for example check your emails, read your […]
2019 has been a great year for email marketing so far. Two things you might have noticed this year; one, GIFs are now fully animated on your Outlook desktop client and two, your Outlook mobile web app or Office 365 is displaying the mobile optimised version of the template. We wrote a blog on the […]
Email throttling is a common practice employed by the ISP (Internet Service Provider). Funny name heh? You can learn more email marketing terms in our useful glossary. In layman’s terms, throttling means limiting the amount of emails you can send to a particular domain during a specified period of time. Throttling is carried out by the […]
Your email campaign is ready and looking good to launch. You’ve inserted your high res images, produced engaging content and created an attention grabbing subject line. The campaign is launched and you are seeing your opens go up thanks to your subject line however, you’re not getting many clicks. This means, your email is not […]