Resending emails might oppose the very basics of everyday email etiquette, but what about resending emails as part of your email marketing strategy – should you or shouldn’t you?
Resending emails is often overlooked by marketers and even considered taboo. However used correctly it has the ability to increase the life of your email and improve the success of your campaigns.
Emails can be unopened for any number of reasons. For instance the subscriber may be unable to read the email at the time or it may be that the email simply didn’t appeal to the reader.