The Inbox

Campaignmaster's Digital Guide to Email Marketing

Do you know the difference between a single and double opt-in process?  Which one should you use to win new email subscribers?  Read on for our guidance. Single Opt-In So this is basically a sign-up process where a user does not need to confirm that they signed up to receive email campaigns.  The user submits […]

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Deliverability is arguably the holy grail of email marketing. In order to maintain a high rate of deliverability we need to comply with best practises and maintain a good reputation with various Anti-spam institutes and organisations. These organisations exist solely to enforce anti-spam legislations and protect the general public from spammers. To achieve their goal […]

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Did you know, over 190 billion emails are sent every single day? Almost 100 billion of these emails are B2B and as it stands there are over 900 million business email accounts in the world! Yes, I was shocked when I first heard this as well, but for email marketers this really puts things into […]

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“Walking under an open ladder will bring you bad luck!” A classic example of an old myth and, if you’re superstitious, you may well avoid walking under them for fear of the unknown! The email marketing industry also has some myths which could seriously hinder your performance as a marketer, if you stick to them. […]

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Like millions of other subscribers, we all receive masses of unwanted email on a daily basis. Unsolicited messages will not only have an impact on the effectiveness of your campaign, but they can also negatively impact future ones. With emails possessing the highest return on investment across digital channels, it’s no surprise that it is the communication method […]

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What’s All This Then? Never ones to shy away from controversy, Google have introduced a new feature to Gmail which aims to make it easier for users to unsubscribe from email lists. Eligible emails will now display a prominent ‘Unsubscribe’ link at the top of the page when accessing Gmail via webmail (it’s still unclear […]

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Growing your subscriber list quickly and organically is the holy grail for any email marketer. By ‘organic’, I’m not referring to overpriced wonky carrots, but rather email addresses that have been provided directly from an individual. There are plenty of quick ways to artificially boost subscribers, such as purchasing lists or sharing data. While these […]

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The recent explosion of devices touting ultra-high resolution displays has been a real feast for the eyes. Swathes of phones, tablets and PC displays now have razor sharp text and crystal clear images with nary a pixel in sight. However, in order to see all of this high definition loveliness, text and images must first […]

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Images are a fantastic way to make your emails more engaging, and serve as your faithful sidekick for getting around the restrictions of ageing email clients. Gradients, rounded corners, buttons, custom fonts, animation and more are all made possible using images. As I’m sure a lot of you are aware one of the biggest challenges […]

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