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What the Apple iOS Changes Mean for Email

Earlier this year, Apple announced it’s Mail Privacy Protection for their Mail app on iOS 15, iPadOS 15 and macOS Monterey devices. The latest version of the mobile operating system and its iPad equivalent iOS15.5, is currently rolling out worldwide. According to Apple “Protection stops senders from using invisible pixels to collect information about the […]

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What is Blacklisting?

Blacklisting Blacklisting can be one of the most common reasons behind deliverability issues and by extension, poor open rates. In many ways’ blacklists are a very important component of the email ecosystem; they keep track of spammers and stop them from sending unsolicited emails to users across the web. However, sometimes legitimate marketers can end […]

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TLS (Transport Layer Security) in Email

An email is a communication that is sent from one server (email clients) to another (receiving email servers). Whilst an email is in transit from one server to another, it becomes vulnerable as it is open for unknown parties to eavesdrop on. TLS or Transport Layer Security helps stop this from happening by encrypting the […]

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Black Friday & Cyber Monday

Black Friday this year falls on the 27th of November and Cyber Monday on the 30th of November. Cyber Monday strictly applies to online shopping, while Black Friday deals can be found both on the high street and online. In these unprecedented times, the demand for online shopping has understandably increased significantly and become the […]

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EU-US Privacy Shield Ruled Invalid by the Court of Justice of the European Union

Most organisations rely on data transfer agreements known as Standard Contractual Clauses (SCC) to transfer personal data to countries outside of the EEA (European Economic Area). European data protection law says data can only be transferred out of the EU, to the United States or elsewhere, if appropriate safeguards are in place. One such safeguard […]

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Subject Lines Through COVID-19

In our email marketing industry, we take a great interest in subject lines, as they can influence whether someone opens, ignores or deletes your emails. These unprecedented times that COVID-19 has brought us has drastically changed email marketing strategies, with some businesses reducing their output, whilst many others increasing their activity significantly with more email […]

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California’s New Data Privacy Law – The CCPA

The California Consumer Protection Act (CCPA) came into effect on the 1st of January 2020. But worry not, marketers still have time to prepare as this law will be enforced from the 1st of July 2020. Any company wanting to operate in California will need to abide by this law, regardless of its geographical location. […]

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iPhone Dark Mode & How It Affects Emails

Every year, Apple holds a much anticipated press conference in which they announce their new and exciting products. This September, they announced the launch of their new iPhone and respective iOS. This announcement had every email marketer paying close attention. Why? Because iPhones are the most popular mobile client for reading emails; 29% of all […]

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Black Friday & Cyber Monday

This year Black Friday falls on 29th November and Cyber Monday on 2nd December. In this blog I’ve compiled some interesting facts and figures about this shopping frenzy, with tips on how to prepare and maximise your return. Facts & Stats Black Friday originated in the USA. It is the day after Thanksgiving. The term originated […]

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Email Marketing Fonts

Each year we see new design trends that go on to influence and shape digital marketing; from use of colours and imagery to typography. Whether you are a marketing manager, programmer or designer, understanding how style and design is changing and evolving, helps to keep your work fresh. In this blog we will look at […]

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