Industry News

Currently browsing all posts in the Industry News category

Gmail’s New Postmaster Tools

So what have Gmail gone and done now?  And will their latest offering be a positive or negative thing for email marketers?  Remember the inbox tabs and category labels which had many marketers in a flap, worried whether their emails would ever make it to the primary inbox?  Ultimately, it actually proved to be a […]

Read More

Yahoo! in Europe to Reform as Yahoo! EMEA

From 21st March 2014, all European Yahoo! properties, including Yahoo! UK, will be managed from one centralised HQ in Ireland to be known as Yahoo! EMEA. This change will affect all services offered by Yahoo! UK and other European Yahoo! services, including Yahoo! Mail. In light of this change, Yahoo! are requiring all users of […]

Read More

Canadian Anti-Spam Legislation – What You Need to Know

On the 1st of July 2014, the Canadian Anti-Spam Legislation (CASL) will come into effect, and it’s provisions will reach far beyond the borders of our maple-loving neighbours and be applied to anyone who’s emails are opened in Canada. It’s important to note that CASL is not just limited to Canadian email addresses (email@address.ca), but […]

Read More

Gmail Unsubscribe – How Will It Affect You?

What’s All This Then? Never ones to shy away from controversy, Google have introduced a new feature to Gmail which aims to make it easier for users to unsubscribe from email lists. Eligible emails will now display a prominent ‘Unsubscribe’ link at the top of the page when accessing Gmail via webmail (it’s still unclear […]

Read More

Gmail Image Caching

Woah, Hold on There! What’s All This ‘Image Caching’ About? Ok, I’ll take it from the top. Traditionally, when you download the images in an email, a request is sent from your email client to an image server. The images are then downloaded in real time from the server and to your email client. Ta-da! […]

Read More

Gmail Tabs: How Will They Affect You?

What Do You Mean ‘Tabs’? For the last few weeks the email marketing industry has been in a bit of a tizz over the introduction of Gmail’s new tabbed interface. The premise of these new tabs is pretty simple. In a bid to make email easier to manage, Gmail will automatically filter all incoming messages […]

Read More

What to Do About Yahoo! Address Recycling

What’s Going On? In order to free up user ID’s on their service, Yahoo! are recycling accounts that have been dormant for a year and allowing new users to sign up with the old ID. All previous data associated with the old accounts will be deleted, including email messages, contacts and any other personal information. […]

Read More

iOS 7 Mail: What You Need to Know

We’ve been digging around in the latest version of Mail for iOS 7; It’s been the recipient of a lush visual overhaul and a few feature tweaks, but don’t panic. It’s still the same app we all know and love to code for. As we noted at our In:box event a few weeks back, Mail […]

Read More

Five Reasons Why Email Is Here to Stay

With the rising use of social networking platforms such as Facebook and Twitter, we often hear about the “death of email” as a communication platform. While some arguments for this may seem compelling at first glance, a bit of investigation behind the uses of email reveals that it’s here for the long run. It’s the Key […]

Read More