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Opt down not out

It is advisable to offer subscribers options of what type of e-communications they wish to receive, in order to send targeted email marketing campaigns. Below is an example of the different types of e-communications that British Airways have on offer: That’s quite a varied choice! If you have a large number of communication lines as […]

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Email Throttling

Email throttling is a common practice employed by the ISP (Internet Service Provider). Funny name heh? You can learn more email marketing terms in our useful glossary. In layman’s terms, throttling means limiting the amount of emails you can send to a particular domain during a specified period of time. Throttling is carried out by the […]

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Dedicated IP Address vs Shared and How It Affects Email Deliverability

Professional email marketers will know that there is no silver bullet to email marketing deliverability. The chances of landing in the inbox as opposed to the junk box, or worse, still not being delivered at all, depends on a multitude of factors. One such factor and a major one at that, is the IP address you are […]

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Security with CMAdvantage

It seems that a day doesn’t go by without hearing or reading about “cyber security”. From governments and large tech companies to airports – everyone is vulnerable and fighting back the cyber-attacks. In view of this, here at Campaignmaster, we do everything to have the most secure platform, implementing further security functionality such as IP […]

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