Very important reading for email marketers everywhere! Google and Yahoo (two of the biggest email providers) announced new measures last year that will take effect from February 2024, which will ensure you receive less spammy emails to these inboxes. If you send more than 5000 emails per day, you need to read this blog. Google […]
Professional email marketing is different to sending standard emails. Mass emails have to jump through quite a few hoops and hurdles and it all starts with leaving one server and meeting their gate keeper – the receiving server. Then, they have to pass the email spam checkers (looking at your Mimecast, Barracuda and others!) and […]
You’ve probably heard of AB testing in email marketing, but have you heard of A, B, C, D and E testing? Well with Campaignmaster you can create five different versions of your email and test to see which version works best and resonates with your audience. Small changes can have a significant impact on the […]
We created this guide to help email marketers understand some regularly used email marketing terminology. Soft opt in, versus a regular opt in, hard bounce versus soft bounce – it’s not surprising if you’re confused! This guide is not just relevant to our platform, but industry wide. Opt InThis is when a recipient has taken […]
In the email marketing industry, there’s a lot of conversation about using purchased data and whether or not this practice should be allowed. The good news is that with CMAdvantage, you’re not restricted to only being able to upload organic data, we allow purchased data too. You might be thinking, why do you allow purchased […]
Most of the time email marketers will be sending campaigns to unique email addresses. In many email marketing platforms, often the primary key in the database (the unique identifier) is the email address. So, what do you do when your unique identifier is not an email address? CMAdvantage can help those marketers who need to […]
In the world of emails, we often hear things like “I got a hard bounce”, “this email soft bounced” or “look at my bounce rate”. But what does it all mean? There are lots of suggestions about what a bounced email is. Some people think a bounced email is when you receive an out of […]
Earlier this year, Apple announced it’s Mail Privacy Protection for their Mail app on iOS 15, iPadOS 15 and macOS Monterey devices. The latest version of the mobile operating system and its iPad equivalent iOS15.5, is currently rolling out worldwide. According to Apple “Protection stops senders from using invisible pixels to collect information about the […]
Despite the increasing popularity of social media, messengers and chat apps, e-mail has remained central to digital communications and continues to grow. In fact, a whopping 306.4 billion e-mails were estimated to have been sent and received each day in 2020 according to statista. With these facts in mind, we are discussing the subject of […]
Online forms generate further engagement from email campaigns and can add more specifics to your existing database, enabling you to personalise your communications more effectively. With Campaignmaster, you can create a variety of online forms that can be used to grow your databases organically. They can also be used to capture ad-hoc data for events […]