Hints & Tips

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Dedicated IP Address vs Shared and How It Affects Email Deliverability

Professional email marketers will know that there is no silver bullet to email marketing deliverability. The chances of landing in the inbox as opposed to the junk box, or worse, still not being delivered at all, depends on a multitude of factors. One such factor and a major one at that, is the IP address you are […]

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A Look Back at Using Fonts in Email

Typography is one of the most crucial elements of any type of communication, allowing you to set the tone and look of the message you want to convey to your audience. As more and more aspects of life turn digital, you have a far greater choice of design and style of your text. We will […]

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Outlook Productivity Hacks

The world of emails can be a busy place, on daily basis we are bombarded with hundreds of messages that demand our attention. Surely there must be a way to power through your inbox to get the most important messages? Especially your Campaignmaster emails 😊. Well there is! In this post we will outline some of the best […]

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Making the Most of Your Email Marketing Best Practice Links

So, we’re all brilliant email marketers and we create superb content, but what about those standard parts of every email? Yes, I’m looking at you forward to a friend, view online, unsubscribe and add to senders links! How can we make those links work harder? Maybe it’s about time for a bit of a make-over. […]

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Common Email Marketing Myths Busted

“Walking under an open ladder will bring you bad luck!” A classic example of an old myth and, if you’re superstitious, you may well avoid walking under them for fear of the unknown! The email marketing industry also has some myths which could seriously hinder your performance as a marketer, if you stick to them. […]

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How to Avoid Email Phishing

We live in an era where hackers are trying anything and everything to obtain your details. With an army of bots at their disposal it is now more important than ever to be aware of malicious emails, phishing, and spoofing attempts. So, Before We Begin, What Is Phishing Exactly? Phishing is when someone pretends to […]

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Why You Should Stop Using Outlook for Email Marketing

At Campaignmaster we are repeatedly amazed at professional companies who send marketing messages via Outlook. We often hear the reasons for doing this as being “it’s free”, “emails get through” or “it does the job”. This may be right to an extent, but you could be doing a lot more damage than you know if […]

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Maximising Deliverability to Microsoft Email Addresses

The Holy Grail of email marketing is undoubtedly, deliverability. If you are not getting through to your recipients inbox your beautiful designs and lifesaving offers are all pointless. There are various factors that influence the deliverability of your communications and the inane number of spam institutes and blacklisting organisations out there can make you feel […]

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Work Smarter Not Harder With Triggers

Have you ever wondered how you got that other email which was so relevant and timely to what you actually opened and clicked on?  We call this feature Triggers and you can create them so easily in Campaignmaster.  Check out how they work here and how you can create them in our CMAdvantage accounts. If you […]

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