Hints & Tips

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Black Friday & Cyber Monday

This year Black Friday falls on 23rd November and Cyber Monday on 26th November. In this blog I’ve compiled some interesting facts and figures about this shopping frenzy, with tips on how to prepare and maximise your return. Facts & Stats Black Friday originated in the USA. It is the day after Thanksgiving. The term […]

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Beating Spam Filters

Have you, as an email marketer spent countless hours meticulously creating a wonderfully branded email template, crafting the most roll of the tongue subject line with the expectation for your click-through and open rates to skyrocket? Well, before you hit send, have you considered whether your recipients will even get the chance to read your […]

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Subject Lines To Use For Halloween and Christmas

As we approach the festivities of Halloween and Christmas, it’s amusing to see something a little different in our inboxes. These are the times of year where we can get our creative juices flowing and come up with something different to peak our recipients’ interest. We’ve complied a selection of the best Halloween and Christmas […]

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Dedicated IP Address vs Shared and How It Affects Email Deliverability

Professional email marketers will know that there is no silver bullet to email marketing deliverability. The chances of landing in the inbox as opposed to the junk box, or worse, still not being delivered at all, depends on a multitude of factors. One such factor and a major one at that, is the IP address you are […]

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A Look Back at Using Fonts in Email

Typography is one of the most crucial elements of any type of communication, allowing you to set the tone and look of the message you want to convey to your audience. As more and more aspects of life turn digital, you have a far greater choice of design and style of your text. We will […]

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Outlook Productivity Hacks

The world of emails can be a busy place, on daily basis we are bombarded with hundreds of messages that demand our attention. Surely there must be a way to power through your inbox to get the most important messages? Especially your Campaignmaster emails 😊. Well there is! In this post we will outline some of the best […]

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Making the Most of Your Email Marketing Best Practice Links

So, we’re all brilliant email marketers and we create superb content, but what about those standard parts of every email? Yes, I’m looking at you forward to a friend, view online, unsubscribe and add to senders links! How can we make those links work harder? Maybe it’s about time for a bit of a make-over. […]

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Common Email Marketing Myths Busted

“Walking under an open ladder will bring you bad luck!” A classic example of an old myth and, if you’re superstitious, you may well avoid walking under them for fear of the unknown! The email marketing industry also has some myths which could seriously hinder your performance as a marketer, if you stick to them. […]

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