Hints & Tips

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How to Avoid Email Phishing

We live in an era where hackers are trying anything and everything to obtain your details. With an army of bots at their disposal it is now more important than ever to be aware of malicious emails, phishing, and spoofing attempts. So, Before We Begin, What Is Phishing Exactly? Phishing is when someone pretends to […]

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Why You Should Stop Using Outlook for Email Marketing

At Campaignmaster we are repeatedly amazed at professional companies who send marketing messages via Outlook. We often hear the reasons for doing this as being “it’s free”, “emails get through” or “it does the job”. This may be right to an extent, but you could be doing a lot more damage than you know if […]

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Maximising Deliverability to Microsoft Email Addresses

The Holy Grail of email marketing is undoubtedly, deliverability. If you are not getting through to your recipients inbox your beautiful designs and lifesaving offers are all pointless. There are various factors that influence the deliverability of your communications and the inane number of spam institutes and blacklisting organisations out there can make you feel […]

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Work Smarter Not Harder With Triggers

Have you ever wondered how you got that other email which was so relevant and timely to what you actually opened and clicked on?  We call this feature Triggers and you can create them so easily in Campaignmaster.  Check out how they work here and how you can create them in our CMAdvantage accounts. If you […]

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What Makes A Great Subject Line?

A question asked very often in email marketing is what makes a great subject line? Unfortunately there is no silver bullet. Our simple answer comes threefold; An email that is timely, relevant and relates with the reader. Our work and personal email accounts are open communication channels and will be utilised very differently. At work […]

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Campaignmaster’s Top Email Marketing Tips For 2016

The great thing about email marketing is that it’s fully measurable. So you can mix things up, take something away, put something new in and test it all before you press send to everyone on your list. We’re often asked for our advice on how to progress a firm’s email marketing. So I passed round […]

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Progressive Profiling

Three Ways to Resolve This As email marketers we are always talking about the need to send targeted, relevant content to improve our email marketing . But this is based on the assumption that we have the information to do that. Well what if you don’t? What steps can you take to improve the quality of […]

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