Deliverability

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The New Gmail – More Than a Facelift

With Google I/O 2018, we were flooded with a sea of new features and updates coming not only to Android but also Gmail. After over five years since the last major upgrade, Gmail has received not only a face lift, but also a boost in functionality and security which is rolling out to over 1.2 […]

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Common Email Marketing Myths Busted

“Walking under an open ladder will bring you bad luck!” A classic example of an old myth and, if you’re superstitious, you may well avoid walking under them for fear of the unknown! The email marketing industry also has some myths which could seriously hinder your performance as a marketer, if you stick to them. […]

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Why You Should Stop Using Outlook for Email Marketing

At Campaignmaster we are repeatedly amazed at professional companies who send marketing messages via Outlook. We often hear the reasons for doing this as being “it’s free”, “emails get through” or “it does the job”. This may be right to an extent, but you could be doing a lot more damage than you know if […]

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Maximising Deliverability to Microsoft Email Addresses

The Holy Grail of email marketing is undoubtedly, deliverability. If you are not getting through to your recipients inbox your beautiful designs and lifesaving offers are all pointless. There are various factors that influence the deliverability of your communications and the inane number of spam institutes and blacklisting organisations out there can make you feel […]

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Email Marketing Deliverability

Professional email marketers will know that deliverability is super important to ensure your email gets delivered. We don’t like to write in complicated jargon so we hope our infographic on Email Marketing Deliverability is useful to you.

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Gmail to Support Responsive Email Design. Finally!

If you have a Gmail account you probably need to pinch and zoom all over your emails. No friendly mobile version for you unfortunately. However, Google have announced some great news for email marketers; “Gmail and Inbox by Gmail will support emails created with responsive design, meaning their content adapts to fit screens of all […]

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Why You Should Stop Using a Shared IP Address

First of all let’s clarify what an IP address is.  An IP address is a unique string of numbers separated by full stops that identifies a computer using the Internet Protocol to communicate over a network. So what does this have to do with email marketing?  Well an IP address should be assigned to your […]

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Gmail’s New Postmaster Tools

So what have Gmail gone and done now?  And will their latest offering be a positive or negative thing for email marketers?  Remember the inbox tabs and category labels which had many marketers in a flap, worried whether their emails would ever make it to the primary inbox?  Ultimately, it actually proved to be a […]

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Can I Read My Emails on an Apple Watch?

So now we have something else to read emails on – the Apple Watch has arrived and the Smart Watch era is well and truly here! So is it a smaller iPhone strapped to your wrist?  Kind of.  It’s basically another device that notifications are pushed to and that includes texts, tweets, Facebook messages and […]

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Still Sending Marketing Messages Through Outlook?

Professional marketers you may be surprised to know that there are still a substantial portion of people who are absolutely resolute that they can achieve email marketing success by sending mass emails through their internal email system. In such discussions, phrases such as “it’s free” and “does the job” seem to be the standard response […]

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