We endeavor to deliver non-technical, non-jargon blog content to all email marketers – rookies and experienced alike. One terminology we regularly come across is bouncing emails and what these are. A common misconception is that a bounced email is when you receive an out-of-office automated message, but this is incorrect. An email bounce means the […]
Professional email marketing is different to sending standard emails. Mass emails have to jump through quite a few hoops and hurdles and it all starts with leaving one server and meeting their gate keeper – the receiving server. Then, they have to pass the email spam checkers (looking at your Mimecast, Barracuda and others!) and […]
SSL stands for Secure Sockets Layer and is a standard technology for keeping an internet connection secure, whilst also safeguarding any data that is being transmitted between two systems. In this blog, we are going to look into SSL in detail, outlining how it works and why it is important in email marketing. What is […]
In the email marketing industry, there’s a lot of conversation about using purchased data and whether or not this practice should be allowed. The good news is that with CMAdvantage, you’re not restricted to only being able to upload organic data, we allow purchased data too. You might be thinking, why do you allow purchased […]
Most of the time email marketers will be sending campaigns to unique email addresses. In many email marketing platforms, often the primary key in the database (the unique identifier) is the email address. So, what do you do when your unique identifier is not an email address? CMAdvantage can help those marketers who need to […]
In the world of emails, we often hear things like “I got a hard bounce”, “this email soft bounced” or “look at my bounce rate”. But what does it all mean? There are lots of suggestions about what a bounced email is. Some people think a bounced email is when you receive an out of […]
Despite the increasing popularity of social media, messengers and chat apps, e-mail has remained central to digital communications and continues to grow. In fact, a whopping 306.4 billion e-mails were estimated to have been sent and received each day in 2020 according to statista. With these facts in mind, we are discussing the subject of […]
You may have read our recent blog on blacklisting, but do you know what greylisting is? Greylisting (like blacklisting) is a popular technique for blocking spam emails. Blacklisting relies heavily on automated computer programs that programmatically analyse email traffic, to determine the probability of messages being spammy. These programs/bots aren’t perfect and can make mistakes, […]
Blacklisting Blacklisting can be one of the most common reasons behind deliverability issues and by extension, poor open rates. In many ways’ blacklists are a very important component of the email ecosystem; they keep track of spammers and stop them from sending unsolicited emails to users across the web. However, sometimes legitimate marketers can end […]
An email is a communication that is sent from one server (email clients) to another (receiving email servers). Whilst an email is in transit from one server to another, it becomes vulnerable as it is open for unknown parties to eavesdrop on. TLS or Transport Layer Security helps stop this from happening by encrypting the […]