First of all let’s clarify what an IP address is. An IP address is a unique string of numbers separated by full stops that identifies a computer using the Internet Protocol to communicate over a network. So what does this have to do with email marketing? Well an IP address should be assigned to your […]
So what have Gmail gone and done now? And will their latest offering be a positive or negative thing for email marketers? Remember the inbox tabs and category labels which had many marketers in a flap, worried whether their emails would ever make it to the primary inbox? Ultimately, it actually proved to be a […]
So now we have something else to read emails on – the Apple Watch has arrived and the Smart Watch era is well and truly here! So is it a smaller iPhone strapped to your wrist? Kind of. It’s basically another device that notifications are pushed to and that includes texts, tweets, Facebook messages and […]
Professional marketers you may be surprised to know that there are still a substantial portion of people who are absolutely resolute that they can achieve email marketing success by sending mass emails through their internal email system. In such discussions, phrases such as “it’s free” and “does the job” seem to be the standard response […]
Deliverability is arguably the holy grail of email marketing. In order to maintain a high rate of deliverability we need to comply with best practises and maintain a good reputation with various Anti-spam institutes and organisations. These organisations exist solely to enforce anti-spam legislations and protect the general public from spammers. To achieve their goal […]
Did you know, over 190 billion emails are sent every single day? Almost 100 billion of these emails are B2B and as it stands there are over 900 million business email accounts in the world! Yes, I was shocked when I first heard this as well, but for email marketers this really puts things into […]
If you’ve ever been shopping around for Email Service Providers (ESPs), chances are you’ve come across the word ‘deliverability’. You won’t find it in any dictionary, so what exactly does this mystery word mean? Deliverability is an umbrella term used by ESPs to measure the success or chances of an email being delivered. You’d be forgiven […]
Deliverability is one of the biggest issues that email marketers have to tackle. Poor deliverability can seriously affect the chances of your email making it through to your subscribers. Spam filters can catch even the most seasoned marketer off guard, so what can you do to avoid them? In the past spam filters were heavily […]
In addition to using live text, image-slicing & hidden background artwork you can also use alternative text, or Alt text, to give your blocked images a bit more context. Alt text is displayed while images are blocked, and usually contains a bit of descriptive text in place of the blocked image. Below you can see a Campaignmaster […]
There are a dizzying array of email clients out there, and each has its very own rules as to how it displays email. These can result in small or large inconsistencies in your email, depending on which email client it’s being viewed in. This means it’s crucial to test your email before sending to ensure […]