Marketing

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What is API?

Application programming interface, also known as API, allows communication between different applications.  An API may be used for a web based system, database system, hardware or a software. API allows two applications to communicate to each other. It can also be referred to as a messenger that delivers the request to the provider and then […]

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Transition From Print to Digital Designer

With social distancing becoming a way of life, I felt it an apt time to write this blog as it may help designers looking for new opportunities and transitioning from print to digital. Coming from a background in designing for print production, I noticed many similarities and likewise, key differences that need to be taken […]

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Email Marketing Split Testing

Have you ever looked at the open or click rates of your email campaigns and wondered why you didn’t get better results? I am sure this thought has crossed the minds of many email marketeers. Perhaps your subject line wasn’t appealing or relevant, or maybe your content didn’t attract the attention you thought it would. […]

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Subject Lines Through COVID-19

In our email marketing industry, we take a great interest in subject lines, as they can influence whether someone opens, ignores or deletes your emails. These unprecedented times that COVID-19 has brought us has drastically changed email marketing strategies, with some businesses reducing their output, whilst many others increasing their activity significantly with more email […]

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Why Should You Use a CRM Over Excel Spreadsheets?

While Excel spreadsheets are incredibly useful for many tasks, they come second as an option for effectively managing your customer data. The winning alternative? A CRM system. A CRM (Customer Relationship Management) system is a technology that is used to manage current and potential customer data. They are used to support sales management and can […]

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Valentines Themes for Your Email Marketing Campaigns

Valentine’s day is nearly upon us and with that we’re seeing extra displays of affection in email marketing campaigns. No surprise really when over £300 million pounds was spent on Valentine’s day in 2019! Obviously, we can’t all turn our emails pink and place hearts everywhere, but we can incorporate little touches to make our […]

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California’s New Data Privacy Law – The CCPA

The California Consumer Protection Act (CCPA) came into effect on the 1st of January 2020. But worry not, marketers still have time to prepare as this law will be enforced from the 1st of July 2020. Any company wanting to operate in California will need to abide by this law, regardless of its geographical location. […]

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iPhone Dark Mode & How It Affects Emails

Every year, Apple holds a much anticipated press conference in which they announce their new and exciting products. This September, they announced the launch of their new iPhone and respective iOS. This announcement had every email marketer paying close attention. Why? Because iPhones are the most popular mobile client for reading emails; 29% of all […]

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Black Friday & Cyber Monday

This year Black Friday falls on 29th November and Cyber Monday on 2nd December. In this blog I’ve compiled some interesting facts and figures about this shopping frenzy, with tips on how to prepare and maximise your return. Facts & Stats Black Friday originated in the USA. It is the day after Thanksgiving. The term originated […]

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Email Marketing Fonts

Each year we see new design trends that go on to influence and shape digital marketing; from use of colours and imagery to typography. Whether you are a marketing manager, programmer or designer, understanding how style and design is changing and evolving, helps to keep your work fresh. In this blog we will look at […]

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