Marketing

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The New Gmail – More Than a Facelift

With Google I/O 2018, we were flooded with a sea of new features and updates coming not only to Android but also Gmail. After over five years since the last major upgrade, Gmail has received not only a face lift, but also a boost in functionality and security which is rolling out to over 1.2 […]

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Making the Most of Your Email Marketing Best Practice Links

So, we’re all brilliant email marketers and we create superb content, but what about those standard parts of every email? Yes, I’m looking at you forward to a friend, view online, unsubscribe and add to senders links! How can we make those links work harder? Maybe it’s about time for a bit of a make-over. […]

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Common Email Marketing Myths Busted

“Walking under an open ladder will bring you bad luck!” A classic example of an old myth and, if you’re superstitious, you may well avoid walking under them for fear of the unknown! The email marketing industry also has some myths which could seriously hinder your performance as a marketer, if you stick to them. […]

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No Time to Manage Your Email Campaigns? You Could Always Outsource to Us!

Does your email marketing take a back seat as new projects and priorities come your way? Why not take a big chunk of unnecessary pressure off your marketing department and instead, outsource your email marketing entirely? Outsourcing comes with many benefits and here are just a few to consider if you’re thinking of easing your […]

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Why You Should Stop Using Outlook for Email Marketing

At Campaignmaster we are repeatedly amazed at professional companies who send marketing messages via Outlook. We often hear the reasons for doing this as being “it’s free”, “emails get through” or “it does the job”. This may be right to an extent, but you could be doing a lot more damage than you know if […]

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Optimum Times to Post on Social Media

Do you know the best times to tweet, post and publish content on social media?  We do 🙂 and have created a handy infographic for you. If you’re looking for new ideas on how to grow your social media presence through email marketing, get in touch via email at info@campaignmaster.co.uk or call us directly on […]

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Maximising Deliverability to Microsoft Email Addresses

The Holy Grail of email marketing is undoubtedly, deliverability. If you are not getting through to your recipients inbox your beautiful designs and lifesaving offers are all pointless. There are various factors that influence the deliverability of your communications and the inane number of spam institutes and blacklisting organisations out there can make you feel […]

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Creating Effective Calls to Action

Your email campaign is ready and looking good to launch. You’ve inserted your high res images, produced engaging content and created an attention grabbing subject line. The campaign is launched and you are seeing your opens go up thanks to your subject line however, you’re not getting many clicks. This means, your email is not […]

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Work Smarter Not Harder With Triggers

Have you ever wondered how you got that other email which was so relevant and timely to what you actually opened and clicked on?  We call this feature Triggers and you can create them so easily in Campaignmaster.  Check out how they work here and how you can create them in our CMAdvantage accounts. If you […]

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Top Four Takeaways From Integrated Live 2016

Email marketing remains the most cost effective marketing channel, but still so many people are struggling with the basics.  Check out our infographic and if you can relate to any of our top 4 take aways from the Integrated Live 2016 show you should get in touch with us. Do you want better delivery of your […]

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