When it comes to designing and building your email campaigns, you undoubtedly spend the majority of the time thinking about the body of the email and what you want the main message to convey – and rightly so. However, it’s important to take time and focus energy on the other key, structural component of your […]
Us email marketers love analysing the look and feel of email campaigns. Colours, fonts and image placements all get our attention. So why would anyone want to create a plain text version? In this blog, we’re going to give plain text emails the attention they deserve, discussing why they are relevant and how you can […]
You’ve probably heard of AB testing in email marketing, but have you heard of A, B, C, D and E testing? Well with Campaignmaster you can create five different versions of your email and test to see which version works best and resonates with your audience. Small changes can have a significant impact on the […]
We created this guide to help email marketers understand some regularly used email marketing terminology. Soft opt in, versus a regular opt in, hard bounce versus soft bounce – it’s not surprising if you’re confused! This guide is not just relevant to our platform, but industry wide. Opt InThis is when a recipient has taken […]
Email marketing is a powerful means to communicate and a way to connect businesses with their clients and prospects. If you’re new to it, read on and see what type of campaigns you may look to send and if you need a tour around our platform please get in touch. There are different types of […]
Grabbing and retaining your recipient’s attention should be the first objective of your email campaigns. However, you may find your results show that more text heavy emails have lower open and engagement rates. Don’t get me wrong, text-heavy emails definitely have their advantages. For example, instead of asking readers to click to read, content is […]
A new vulnerability has been identified in one of the frameworks being used for Java applications called Spring4Shell. This vulnerability can potentially perform a Remote Code Execution (RCE) on a system using Java Spring Framework. Impact on Campaignmaster At Campaign Master (UK) Ltd, we can confirm that none of our products are using this framework and […]
In the email marketing industry, there’s a lot of conversation about using purchased data and whether or not this practice should be allowed. The good news is that with CMAdvantage, you’re not restricted to only being able to upload organic data, we allow purchased data too. You might be thinking, why do you allow purchased […]
Most of the time email marketers will be sending campaigns to unique email addresses. In many email marketing platforms, often the primary key in the database (the unique identifier) is the email address. So, what do you do when your unique identifier is not an email address? CMAdvantage can help those marketers who need to […]
You might have heard about Apple’s Mail Privacy Protection (MPP) which raised a lot of discussions within the email marketing sector. Alongside MPP, Apple has also introduced a service called Hide My Email (HME) in their iOS 15 and iPadOS 15 updates which were released on the 20th of September 2021. Hide My Email allows […]