Marketing

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Creating Outlook Style Email Campaigns

In the world of email marketing, design trends are ever evolving. One trend however, that is very effective are Outlook or plain text campaigns. What do we mean Outlook style campaigns? Great question. These are email campaigns (which are mass launched) that resemble a simple text email you would send directly from your email account. […]

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Google & Yahoo – New Email Authentication Requirements

Very important reading for email marketers everywhere! Google and Yahoo (two of the biggest email providers) announced new measures last year that will take effect from February 2024, which will ensure you receive less spammy emails to these inboxes. If you send more than 5000 emails per day, you need to read this blog. Google […]

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Email Footers and Why They Matter

When it comes to designing and building your email campaigns, you undoubtedly spend the majority of the time thinking about the body of the email and what you want the main message to convey – and rightly so. However, it’s important to take time and focus energy on the other key, structural component of your […]

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Why You Should Create Text Versions of Your Email Campaigns

Us email marketers love analysing the look and feel of email campaigns. Colours, fonts and image placements all get our attention. So why would anyone want to create a plain text version? In this blog, we’re going to give plain text emails the attention they deserve, discussing why they are relevant and how you can […]

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Email Split Testing

You’ve probably heard of AB testing in email marketing, but have you heard of A, B, C, D and E testing? Well with Campaignmaster you can create five different versions of your email and test to see which version works best and resonates with your audience. Small changes can have a significant impact on the […]

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Terminology Guide for Email Marketers

We created this guide to help email marketers understand some regularly used email marketing terminology. Soft opt in, versus a regular opt in, hard bounce versus soft bounce – it’s not surprising if you’re confused! This guide is not just relevant to our platform, but industry wide. Opt InThis is when a recipient has taken […]

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4 Types of Successful Email Marketing Campaigns

Email marketing is a powerful means to communicate and a way to connect businesses with their clients and prospects.  If you’re new to it, read on and see what type of campaigns you may look to send and if you need a tour around our platform please get in touch. There are different types of […]

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How to Break up Text Heavy Emails

Grabbing and retaining your recipient’s attention should be the first objective of your email campaigns. However, you may find your results show that more text heavy emails have lower open and engagement rates. Don’t get me wrong, text-heavy emails definitely have their advantages. For example, instead of asking readers to click to read, content is […]

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SpringShell Vulnerability

A new vulnerability has been identified in one of the frameworks being used for Java applications called Spring4Shell. This vulnerability can potentially perform a Remote Code Execution (RCE) on a system using Java Spring Framework. Impact on Campaignmaster At Campaign Master (UK) Ltd, we can confirm that none of our products are using this framework and […]

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Using Purchased Data

In the email marketing industry, there’s a lot of conversation about using purchased data and whether or not this practice should be allowed. The good news is that with CMAdvantage, you’re not restricted to only being able to upload organic data, we allow purchased data too. You might be thinking, why do you allow purchased […]

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