We’re certain that a lot of us have been helping friends and relatives on how to use smart phones and other digital devices during these times when we have not been able to meet each other in person. So, we created a handy infographic that may be useful to mums, grandads and anyone else who […]
Black Friday this year falls on the 27th of November and Cyber Monday on the 30th of November. Cyber Monday strictly applies to online shopping, while Black Friday deals can be found both on the high street and online. In these unprecedented times, the demand for online shopping has understandably increased significantly and become the […]
Application programming interface, also known as API, allows communication between different applications. An API may be used for a web based system, database system, hardware or a software. API allows two applications to communicate to each other. It can also be referred to as a messenger that delivers the request to the provider and then […]
With social distancing becoming a way of life, I felt it an apt time to write this blog as it may help designers looking for new opportunities and transitioning from print to digital. Coming from a background in designing for print production, I noticed many similarities and likewise, key differences that need to be taken […]
Have you ever looked at the open or click rates of your email campaigns and wondered why you didn’t get better results? I am sure this thought has crossed the minds of many email marketeers. Perhaps your subject line wasn’t appealing or relevant, or maybe your content didn’t attract the attention you thought it would. […]
In our email marketing industry, we take a great interest in subject lines, as they can influence whether someone opens, ignores or deletes your emails. These unprecedented times that COVID-19 has brought us has drastically changed email marketing strategies, with some businesses reducing their output, whilst many others increasing their activity significantly with more email […]
While Excel spreadsheets are incredibly useful for many tasks, they come second as an option for effectively managing your customer data. The winning alternative? A CRM system. A CRM (Customer Relationship Management) system is a technology that is used to manage current and potential customer data. They are used to support sales management and can […]
Valentine’s day is nearly upon us and with that we’re seeing extra displays of affection in email marketing campaigns. No surprise really when over £300 million pounds was spent on Valentine’s day in 2019! Obviously, we can’t all turn our emails pink and place hearts everywhere, but we can incorporate little touches to make our […]
The California Consumer Protection Act (CCPA) came into effect on the 1st of January 2020. But worry not, marketers still have time to prepare as this law will be enforced from the 1st of July 2020. Any company wanting to operate in California will need to abide by this law, regardless of its geographical location. […]
Every year, Apple holds a much anticipated press conference in which they announce their new and exciting products. This September, they announced the launch of their new iPhone and respective iOS. This announcement had every email marketer paying close attention. Why? Because iPhones are the most popular mobile client for reading emails; 29% of all […]