Marketing

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GDPR – Email Marketers Getting Compliant

  Ways to Ensure That You’re Well Equipped Review Your Opt-In Procedures New rules state that consent for email marketing must be explicit, specified and informed. This means that it cannot be inferred from silence, pre-ticked boxes or inactivity. Additionally, your data privacy notices/declarations used when collecting their email addresses must be clear on how […]

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What Makes A Great Subject Line?

A question asked very often in email marketing is what makes a great subject line? Unfortunately there is no silver bullet. Our simple answer comes threefold; An email that is timely, relevant and relates with the reader. Our work and personal email accounts are open communication channels and will be utilised very differently. At work […]

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Reform of EU Data Protection Rules

Marketers will know that it’s the quality of their data that will allow them to yield the best results from their email marketing campaigns. Data is a golden commodity. So it’s not uncommon to see data being purchased, often without the consumer’s opted-in consent. Cue the EU and their battalion of policy makers! The EU […]

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Video in Email – Have You Tried It Yet?

Marketers will continually look at ways to engage audiences and video in email is a great way to draw attention to your content. It raises interest levels and presents information in a summarised, engaging way. Email marketing is still the most effective communication channel, so combined with great video content you have a winning combination. […]

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Safe Harbour Agreement Ruled Invalid

In a landmark ruling on 6th October 2015 the Court of Justice of the European Union ruled that the ‘Safe Harbour’ agreement was invalid. This is due to concerns about American intelligence agencies access to European citizens’ data. So What Was the Safe Harbour Agreement? The EU forbids personal data from being transferred to and […]

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Enough of the Jargon!

When it comes to email marketing, there’s loads of terminology that we e-marketers use. However, my preferred buzz word may be different to yours.  For example: I say use the words ‘suppression list’ but you may use the words say ‘blocked list’.  Both mean exactly the same thing – basically a list of people not […]

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Live Unsubscribe Examples

In this post we will delve into examples of live preference centres and unsubscribe pages to see what we can learn from what’s currently out there. Groupon First up is Groupon’s preference centre. There are a lot of positives here, but those very positives can be construed as negatives, depending on the audience.   Off […]

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Double Opt-In vs Single Opt-In

Do you know the difference between a single and double opt-in process?  Which one should you use to win new email subscribers?  Read on for our guidance. Single Opt-In So this is basically a sign-up process where a user does not need to confirm that they signed up to receive email campaigns.  The user submits […]

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Can I Read My Emails on an Apple Watch?

So now we have something else to read emails on – the Apple Watch has arrived and the Smart Watch era is well and truly here! So is it a smaller iPhone strapped to your wrist?  Kind of.  It’s basically another device that notifications are pushed to and that includes texts, tweets, Facebook messages and […]

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