In our email marketing industry, we take a great interest in subject lines, as they can influence whether someone opens, ignores or deletes your emails.

These unprecedented times that COVID-19 has brought us has drastically changed email marketing strategies, with some businesses reducing their output, whilst many others increasing their activity significantly with more email updates offering services, products and solutions in alternative ways, as we all make our way through the pandemic together.

You may have noticed that email subject lines have become more personal, helpful and sympathetic. So, in this blog we’ve taken a selection from various companies to show the change in tone and direction, as we have navigated our way through the pandemic together.

12/3/20Space NKSteps we’re taking to address the COVID-19 situation
13/03/20Pizza GoGoA message from our family to yours about Coronavirus
13/3/20InsureandGoCoronavirus: Important policy information
24/03/20FindARace Virtual Racing ClubIt’s time for Plan B
24/3/20Shell EnergyCoronavirus: Our support for you
25/3/20TescoAn update on our response to COVID-19 from Dave Lewis
29/03/20Transport for LondonStay Home. Don’t Travel. Save Lives
31/3/20TescoLooking after customers, colleagues and communities – a message from Tesco CEO Dave Lewis
2/4/20BarclaysCoronavirus update – how we’re helping
8/4/20British Airways Executive ClubFrom our family to yours
9/4/20SainsburyAn update from Sainsbury’s Chief Executive Mike Coupe
25/4/20M&SHoliday-at-home inspiration
28/4/20M&SSupporting British Farmers
2/6/20Tory BurchA 5-minute survey: reopening our boutiques
12/05/20George HomeDIY Duvet Forts
13/05/20MicrosoftMore tips for learning, working and, connecting from home
13/6/20The Cinnamon ClubThe Ultimate Takeaway
13/6/20DebenhamsSummer at home? Shop up to 30% off >
15/6/20WallisOur stores are now open!
18/6/20Nando’sCook up a favourite…
20/6/20M&S50% off (And every purchase helps out NHS charities) 🌈
20/05/20Laura at RightmoveHow to buy a home in this new era
21/6/20Miss Selfridge24 hour outfits
22/6/20WallisA pop of colour to brighten any mood

Once again, email has proved itself to be a fantastic communication tool.

For more reading on what makes a great subject line click here.

If you’re interested in setting up an account, conducting subject line split tests and generally making the most of your email campaigns, get in touch at

#staysafe #inittogether