Marketing

You’ve spent ages designing and building your perfect email campaign, but just as you’re about to press launch it you feel a sense of anxiety – did you test all your links thoroughly, are you sure there were no typos, has the right data been selected, did you change the preheader text? Hitting that all […]

Tone in email marketing refers to your brands attitude, conveyed through the language used in your campaigns. This can include word choices and sentence structures. Tone can have a big influence on how your recipients engage with your emails and so it’s something that’s important to establish when creating your campaign content. In this blog, […]

The email communications you send out reflect your brand’s personality. Whilst launching useful, communicative and visually appealing emails should be your top priority, it’s important to also focus on how you can tap into your recipient’s emotional side too. One way in which this can be done is using humour. Not only can humour help […]

Unsubscribes from carefully crafted email marketing campaigns is never nice, but the reality is that some people will inevitably wish to. Hiding an unsubscribe link from your recipients, or making it as difficult as possible for them to find, won’t stop them from doing so. In fact, if an unsubscribe link isn’t obvious enough, many […]

Email accessibility refers to designing and building emails in a way that can be easily accessed, read, understood, and interacted with by everyone, including those with disabilities and who use assistive technologies (such as screen readers).  This inclusivity can broaden your reach, while also improving user experience, engagement, and ultimately, brand reputation.  In this blog, […]

We’re entrusted by building societies throughout the UK to manage their email marketing, data collection, and customer satisfaction surveys using our range of platforms. In this blog, discover why Campaignmaster is the ideal partner for these organisations. Security & MFA (Multi Factor Authentication) Ensuring a secure platform is essential for building societies, especially when handling […]

At Campaignmaster we are repeatedly amazed at professional companies who send marketing messages via Outlook. We often hear the reasons for doing this as being “it’s free”, “emails get through” or “it does the job”. This may be right to an extent, but you could be doing a lot more damage than you know if […]

Have you noticed that the emails you receive in Outlook appear different from how they looked in the email builder? If so, it’s possible that your Outlook version has been updated to include Microsoft’s new Advanced Typography features. This change is currently only affecting users on Outlook Classic for Windows. What is the change?Essentially this […]

Campaignmaster is fast becoming the platform of choice for many councils, due to the many relevant benefits for these government bodies. Benefits include: In this blog we detail the additional reasons and advantages why local authorities have entrusted Campaignmaster with their email marketing and subscriber management. Security Measures We do everything we can to have […]

We endeavor to deliver non-technical, non-jargon blog content to all email marketers – rookies and experienced alike. One terminology we regularly come across is bouncing emails and what these are. A common misconception is that a bounced email is when you receive an out-of-office automated message, but this is incorrect. An email bounce means the […]