Deliverability

Huge emails = a big no no. Did you know Gmail will actually cut short an email that exceeds 102kb in size?  This is called Gmail Truncation. They do this to prevent large, slow-loading emails from impacting your inbox performance and user experience. This means the reader will have to click ‘View entire message’ in […]

Bot clicks in email marketing refer to automated clicks on links within emails, typically generated by security systems or bots. These automated clicks are often triggered by security software scanning emails for potential threats like phishing attempts or malicious links. While intended to enhance security, bot clicks can skew email engagement metrics, making it difficult […]

At Campaignmaster we are repeatedly amazed at professional companies who send marketing messages via Outlook. We often hear the reasons for doing this as being “it’s free”, “emails get through” or “it does the job”. This may be right to an extent, but you could be doing a lot more damage than you know if […]

A picture is worth a thousand words, but when it comes to creating image-only email campaigns, it is often better to write out those words. Of course, including the right images is important, but having solely image-based emails will only lead to a heap of deliverability and engagement woes. Don’t get us wrong, we understand […]

When it comes to Blue light services, we’ve been entrusted by many fire & rescue, constabularies and NHS trusts across the UK to manage their email marketing. With various platforms on offer to fulfil not only email communications, but survey and CRM requirements too, we’ve highlighted some of the top benefits and reasons why Campaignmaster […]

Campaignmaster is fast becoming the platform of choice for many councils, due to the many relevant benefits for these government bodies. Benefits include: In this blog we detail the additional reasons and advantages why local authorities have entrusted Campaignmaster with their email marketing and subscriber management. Security Measures We do everything we can to have […]

We endeavor to deliver non-technical, non-jargon blog content to all email marketers – rookies and experienced alike. One terminology we regularly come across is bouncing emails and what these are. A common misconception is that a bounced email is when you receive an out-of-office automated message, but this is incorrect. An email bounce means the […]

Professional email marketing is different to sending standard emails. Mass emails have to jump through quite a few hoops and hurdles and it all starts with leaving one server and meeting their gate keeper – the receiving server. Then, they have to pass the email spam checkers (looking at your Mimecast, Barracuda and others!) and […]

SSL stands for Secure Sockets Layer and is a standard technology for keeping an internet connection secure, whilst also safeguarding any data that is being transmitted between two systems. In this blog, we are going to look into SSL in detail, outlining how it works and why it is important in email marketing. What is […]

In the email marketing industry, there’s a lot of conversation about using purchased data and whether or not this practice should be allowed. The good news is that with CMAdvantage, you’re not restricted to only being able to upload organic data, we allow purchased data too. You might be thinking, why do you allow purchased […]