Currently browsing all posts in the enagement category

Boosting Email Engagement with Personalisation

Dear John, did you know that personalised emails maximise engagement? In this blog post we are going to touch upon how adding personalisation to an email can go a long way to improving your customer relationship, and in turn, your engagement levels. At its most simplistic level a good example of personalisation would be addressing a […]

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How to Use Alt Text to Boost Your Engagement

In addition to using live text, image-slicing & hidden background artwork you can also use alternative text, or Alt text, to give your blocked images a bit more context. Alt text is displayed while images are blocked, and usually contains a bit of descriptive text in place of the blocked image. Below you can see a Campaignmaster […]

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