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How to Avoid Spam Folders

Professional email marketing is different to sending standard emails. Mass emails have to jump through quite a few hoops and hurdles and it all starts with leaving one server and meeting their gate keeper – the receiving server. Then, they have to pass the email spam checkers (looking at your Mimecast, Barracuda and others!) and […]

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Steps to Prevent Sending Unwanted Email

Like millions of other subscribers, we all receive masses of unwanted email on a daily basis. Unsolicited messages will not only have an impact on the effectiveness of your campaign, but they can also negatively impact future ones. With emails possessing the highest return on investment across digital channels, it’s no surprise that it is the communication method […]

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