marketing lists

Currently browsing all posts in the marketing lists category

Using Purchased Data

In the email marketing industry, there’s a lot of conversation about using purchased data and whether or not this practice should be allowed. The good news is that with CMAdvantage, you’re not restricted to only being able to upload organic data, we allow purchased data too. You might be thinking, why do you allow purchased […]

Read More

Double Opt-In vs Single Opt-In

Do you know the difference between a single and double opt-in process?  Which one should you use to win new email subscribers?  Read on for our guidance. Single Opt-In So, this is basically a sign-up process where a user does not need to verify that they signed up to receive email campaigns.  The user submits […]

Read More