We’re entrusted by building societies throughout the UK to manage their email marketing, data collection, and customer satisfaction surveys using our range of platforms. In this blog, discover why Campaignmaster is the ideal partner for these organisations.

Security & MFA (Multi Factor Authentication)

Ensuring a secure platform is essential for building societies, especially when handling sensitive personal data. Multi-Factor Authentication (MFA) provides an extra layer of security by requiring more than just a username and password for data access and this is provided as standard for our platforms.

In addition to MFA, IP restrictions can be implemented to limit access to accounts within specified IP ranges. This helps prevent unauthorised access from outside sources.

Furthermore, user access restrictions can be set up through privileges, allowing administrators to control what specific users can access and view. This ensures that sensitive information remains protected and only accessible to authorised individuals.

UK Based and GDPR Compliant

Our data centre is located in the UK, ensuring that all data processing occurs within the UK and is never processed in the EU or EEA. Rest assured, we are fully compliant with GDPR regulations. We do not appoint any sub-contractors either.

G Cloud Supplier

We are listed on the G Cloud as an approved supplier for lot 2 and we are more than happy to procure where necessary.

Sending Regulatory/Service Emails

When sending regulatory emails or important service messages, you can exclude the opt out link with Campaignmaster. This is not forced for these types of essential communications.

However, for general marketing purposes, including an unsubscribe link is mandatory.

Personalised Online Forms

If you need to send personalised, online forms to your customers then you can do so easily with our email marketing platform. Simply upload your form links and each customer will receive their unique, personalised form to complete and submit.

Sending to Duplicate Email Addresses

With customers holding multiple accounts with your organisation, the ability to send emails to duplicate email addresses with varying content is crucial. Additionally, some accounts may be held in joint names, where multiple account holders need their own personalised content.

Our platform offers the functionality to upload duplicate email addresses, using an alternative, unique reference. This feature ensures seamless communication with all account holders, enhancing the overall customer experience.

Data Segmentation & Personalisation

We provide unlimited lists, contacts, and database fields, allowing you to expand your database without incurring any additional costs. This enables you to fully personalise and customise content to suit your customers’ needs effectively.

You can include part account numbers, names, address information, and products that your customers have purchased.

Additionally, our segmentation tools allow you to generate comprehensive reports based on the data stored in your account. This feature provides valuable insights into your customer base and helps you make informed decisions to enhance your marketing strategies.

“Campaignmaster were able to make the platform bespoke for us by creating separate accounts with different database rules to cater for our multiple audiences”.  

The Cambridge Building Society

Email Accessibility

Accessibility is extremely important and our platform provides various tools to ensure your email is accessible as possible.

Our accessibility checker scores your emails, ensuring you have made the email as accessible as possible.

You can predefine headers in your content, enabling readers to tab through your email easily, moving from one topic to another.

We also have readymade toolbar, enabling your readers to have an improved reading experience. Below are some of the options a visually impaired user can utilise to improve their reading of your comms:

Pricing Based on Email Sends Not Contacts

Our pricing is not based on number of contacts in your account, so you will never be penalised for growing your database. Our fees are determined by the actual number of recipient emails sent, minus bounces and opt outs.

Customer Surveys and Insights

Customer surveys are widely utilised by banks and building societies to collect valuable insights on their products and services, ultimately influencing future business strategies.

Our email marketing platform features a user-friendly data capture form builder that seamlessly integrates with your database, allowing for a personalised survey experience.

In addition, we offer an independent separate tool called CM Survey, specifically designed for creating multi-page questionnaires. This tool provides a range of question types and allows for full theme customisation, ensuring a comprehensive and engaging survey experience for your customers.

“We’ve also been particularly impressed with the range of modules available; something which has allowed us to streamline our communications even further and help us manage our customer groups.”

The Cambridge Building Society

SMS Marketing

Consider incorporating SMS marketing into your strategy in addition to email marketing. The use of SMS marketing has been increasing, particularly for reminder communications. For instance, it can be utilised to prompt customers to complete a satisfaction survey or to contact them regarding a mortgage renewal.

This approach can help diversify your communication channels and potentially improve engagement with your audience.

Fully branded

There is no mention of Campaignmaster on any of the emails you send, everything will be branded to your organisation’s guidelines.  This includes the from name, address, image and link paths, all helping to improve email deliverability.

Customer Service

We understand that external help is required at times, due to lack of resource, or know how and we’re always at the end of a phone call or email with fast response times. And you’ll never be placed on a queue – not on email or telephone. Call us and email us directly for a speedy response.

“Importantly, the customer service has been nothing but exceptional from the start. You can get a response quickly, with detail and know that no question is too big or small. Even when our account manager has been unavailable, there’s always someone happy to help.”

Cambridge Building Society

“Working in financial services, we rely heavily on tools that are intuitive and insightful. Campaign Master delivers on both fronts. The email marketing software is incredibly easy to use, the reporting is impressively granular, giving us the insights we need to make informed decisions, and the support is first-rate. Their team is always there for me and my team – whether it’s a technical query or advice on enhancing our email marketing strategy.”

Suffolk Building Society

“We have had the same account manager for over 6 years and the account management provided has been proactive and professional. We are made aware of best practises and email marketing industry developments on a regular basis.“

Leeds Building Society

If you would like to discuss your email marketing requirements, please email us at info@campaignmaster.co.uk and one of our friendly reps would be more than happy to help.

Alternatively, you can sign up for a demo here.