Ameeta

It is advisable to offer subscribers options of what type of e-communications they wish to receive, in order to send targeted email marketing campaigns. Below is an example of the different types of e-communications that British Airways have on offer: That’s quite a varied choice! If you have a large number of communication lines as […]

“Walking under an open ladder will bring you bad luck!” A classic example of an old myth and, if you’re superstitious, you may well avoid walking under them for fear of the unknown! The email marketing industry also has some myths which could seriously hinder your performance as a marketer, if you stick to them. […]