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GDPR – Email Marketers Getting Compliant

  Ways to Ensure That You’re Well Equipped Review Your Opt-In Procedures New rules state that consent for email marketing must be explicit, specified and informed. This means that it cannot be inferred from silence, pre-ticked boxes or inactivity. Additionally, your data privacy notices/declarations used when collecting their email addresses must be clear on how […]

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Reform of EU Data Protection Rules

Marketers will know that it’s the quality of their data that will allow them to yield the best results from their email marketing campaigns. Data is a golden commodity. So it’s not uncommon to see data being purchased, often without the consumer’s opted-in consent. Cue the EU and their battalion of policy makers! The EU […]

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