Marketers will know that it’s the quality of their data that will allow them to yield the best results from their email marketing campaigns. Data is a golden commodity. So it’s not uncommon to see data being purchased, often without the consumer’s opted-in consent. Cue the EU and their battalion of policy makers! The EU […]
Do you know the difference between a single and double opt-in process? Which one should you use to win new email subscribers? Read on for our guidance. Single Opt-In So, this is basically a sign-up process where a user does not need to verify that they signed up to receive email campaigns. The user submits […]