accessibility

Email accessibility refers to designing and building emails in a way that can be easily accessed, read, understood, and interacted with by everyone, including those with disabilities and who use assistive technologies (such as screen readers).  This inclusivity can broaden your reach, while also improving user experience, engagement, and ultimately, brand reputation.  In this blog, […]

The London 2012 Olympics campaign was my email of the year for plenty of good reasons, but it was its exemplary attention to accessibility that really won me over. So, sharpen your pencils, spit out that gum and join me in discussing accessibility. Good email design will always cater for the broadest spectrum of subscribers. This […]