best practice

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Dedicated IP Address vs Shared and How It Affects Email Deliverability

Professional email marketers will know that there is no silver bullet to email marketing deliverability. The chances of landing in the inbox as opposed to the junk box, or worse, still not being delivered at all, depends on a multitude of factors. One such factor and a major one at that, is the IP address you are […]

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Making the Most of Your Email Marketing Best Practice Links

So, we’re all brilliant email marketers and we create superb content, but what about those standard parts of every email? Yes, I’m looking at you forward to a friend, view online, unsubscribe and add to senders links! How can we make those links work harder? Maybe it’s about time for a bit of a make-over. […]

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Best Practice Guide 2012

Earlier this year we published our email marketing ‘best practice guide’. It’s jam packed full of tips and suggestions for effective email marketing, and best of all it’s totally free. That’s right, the best bits of our knowledge and experience gratis, on the house, without recompense and possibly for love… In light of our brand […]

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