campaigns

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Opt down not out

It is advisable to offer subscribers options of what type of e-communications they wish to receive, in order to send targeted email marketing campaigns. Below is an example of the different types of e-communications that British Airways have on offer: That’s quite a varied choice! If you have a large number of communication lines as […]

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Still Sending Marketing Messages Through Outlook?

Professional marketers you may be surprised to know that there are still a substantial portion of people who are absolutely resolute that they can achieve email marketing success by sending mass emails through their internal email system. In such discussions, phrases such as “it’s free” and “does the job” seem to be the standard response […]

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The Pros and Cons of Resending Email

Resending emails might oppose the very basics of everyday email etiquette, but what about resending emails as part of your email marketing strategy – should you or shouldn’t you? Resending emails is often overlooked by marketers and even considered taboo. However used correctly it has the ability to increase the life of your email and […]

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