database

While Excel spreadsheets are incredibly useful for many tasks, they come second as an option for effectively managing your customer data. The winning alternative? A CRM system. A CRM (Customer Relationship Management) system is a technology that is used to manage current and potential customer data. They are used to support sales management and can […]

Sorry to start this blog with some bad news, but unfortunately, it’s true. An email marketing database degrades by about 23% every year. There are various reasons for this and include people opting-out of your communications, moving to another employer, (so the email address is removed from servers), or just decide to stop using an email […]