email campaign

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iPhone Dark Mode & How It Affects Emails

Every year, Apple holds a much anticipated press conference in which they announce their new and exciting products. This September, they announced the launch of their new iPhone and respective iOS. This announcement had every email marketer paying close attention. Why? Because iPhones are the most popular mobile client for reading emails; 29% of all […]

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Can I Read My Emails on an Apple Watch?

So now we have something else to read emails on – the Apple Watch has arrived and the Smart Watch era is well and truly here! So is it a smaller iPhone strapped to your wrist?  Kind of.  It’s basically another device that notifications are pushed to and that includes texts, tweets, Facebook messages and […]

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Things to Do When Launching an Email Campaign

Ten Things to Do Before Launching an Email Campaign You’ve written out your copy, added your links, verified your subscriber list and are ready for launch. If you’re anything like me you’ll now be hovering nervously over the ‘launch’ button whilst going through a mental checklist to make sure you haven’t forgotten something. Don’t panic! […]

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