General Data Protection Regulation

  Ways to Ensure That You’re Well Equipped Review Your Opt-In Procedures New rules state that consent for email marketing must be explicit, specified and informed. This means that it cannot be inferred from silence, pre-ticked boxes or inactivity. Additionally, your data privacy notices/declarations used when collecting their email addresses must be clear on how […]

Marketers will know that it’s the quality of their data that will allow them to yield the best results from their email marketing campaigns. Data is a golden commodity. So it’s not uncommon to see data being purchased, often without the consumer’s opted-in consent. Cue the EU and their battalion of policy makers! The EU […]