gmail deliverabiility

Very important reading for email marketers everywhere! Google and Yahoo (two of the biggest email providers) announced new measures last year that will take effect from February 2024, which will ensure you receive less spammy emails to these inboxes. If you send more than 5000 emails per day, you need to read this blog. Google […]

So what have Gmail gone and done now?  And will their latest offering be a positive or negative thing for email marketers?  Remember the inbox tabs and category labels which had many marketers in a flap, worried whether their emails would ever make it to the primary inbox?  Ultimately, it actually proved to be a […]