lead nurturing

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Why Should You Use a CRM Over Excel Spreadsheets?

While Excel spreadsheets are incredibly useful for many tasks, they come second as an option for effectively managing your customer data. The winning alternative? A CRM system. A CRM (Customer Relationship Management) system is a technology that is used to manage current and potential customer data. They are used to support sales management and can […]

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Lead Nurturing

We invest a considerable amount of budget on email marketing¬†and would like to see a good ROI. In this two part article we will focus on the process of lead nurturing through email marketing (www.campaignmaster.co.uk) with the aim of ultimately boosting your ROI. What Is Lead Nurturing? Lead nurturing is the concept of building a […]

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