Managing Email Unsubscribes

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Opt Down Not Out

It is advisable to offer subscribers options of what type of e-communications they wish to receive, in order to send targeted email marketing campaigns. Below is an example of the different types of e-communications that British Airways have on offer: That’s quite a varied choice! If you have a large number of communication lines as […]

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Live Unsubscribe Examples

In this post we will delve into examples of live preference centres and unsubscribe pages to see what we can learn from what’s currently out there. Groupon First up is Groupon’s preference centre. There are a lot of positives here, but those very positives can be construed as negatives, depending on the audience.   Off […]

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