Goes without saying that we want all emails to render correctly across all devices. However, we may sometimes run into issues where an email client may not support certain elements, or layouts, within the email. This becomes apparent when opening a campaign on a mobile device, where the email client does not support mobile optimisation, […]
Email marketing remains the most cost effective marketing channel, but still so many people are struggling with the basics. Check out our infographic and if you can relate to any of our top 4 take aways from the Integrated Live 2016 show you should get in touch with us. Do you want better delivery of your […]
If you have a Gmail account you probably need to pinch and zoom all over your emails. No friendly mobile version for you unfortunately. However, Google have announced some great news for email marketers; “Gmail and Inbox by Gmail will support emails created with responsive design, meaning their content adapts to fit screens of all […]
I personally receive a lot of emails on a daily basis and I use my commute to work as the perfect time to trawl through these. I am generally interested in the content of all the emails I receive so I do take the time to read through the majority of them. However, the minority […]
We’re sure you are aware of the importance of optimising for phones when sending email campaigns (if not, it’s time to get up-to-date), but do tablets feature in your plans or do you assume that they’re covered under phone optimisation? If you are grouping tablets into the phone pot then you are missing a big trick and will […]