In the world of email marketing, design trends are ever evolving. One trend however, that is very effective are Outlook or plain text campaigns. What do we mean Outlook style campaigns? Great question. These are email campaigns (which are mass launched) that resemble a simple text email you would send directly from your email account. […]
2019 has been a great year for email marketing so far. Two things you might have noticed this year; one, GIFs are now fully animated on your Outlook desktop client and two, your Outlook mobile web app or Office 365 is displaying the mobile optimised version of the template. We wrote a blog on the […]
Goes without saying that we want all emails to render correctly across all devices. However, we may sometimes run into issues where an email client may not support certain elements, or layouts, within the email. This becomes apparent when opening a campaign on a mobile device, where the email client does not support mobile optimisation, […]
The world of emails can be a busy place, on daily basis we are bombarded with hundreds of messages that demand our attention. Surely there must be a way to power through your inbox to get the most important messages? Especially your Campaignmaster emails 😊. Well there is! In this post we will outline some of the best […]
At Campaignmaster we are repeatedly amazed at professional companies who send marketing messages via Outlook. We often hear the reasons for doing this as being “it’s free”, “emails get through” or “it does the job”. This may be right to an extent, but you could be doing a lot more damage than you know if […]
Professional marketers you may be surprised to know that there are still a substantial portion of people who are absolutely resolute that they can achieve email marketing success by sending mass emails through their internal email system. In such discussions, phrases such as “it’s free” and “does the job” seem to be the standard response […]