testing

Currently browsing all posts in the testing category

The Free and Easy Way to Test Emails

There are a dizzying array of email clients out there, and each has its very own rules as to how it displays email. These can result in small or large inconsistencies in your email, depending on which email client it’s being viewed in. This means it’s crucial to test your email before sending to ensure […]

Read More

Explore A/B Split Testing

Want to improve your email open rates and click-throughs? Stupid question right? Well in order to do so you will need to understand what floats your subscriber’s boat! Different things appeal to different readers so you need to test, test and test some more to see the impact your content will have on the reader’s […]

Read More