tips and tricks

If you’ve ever been shopping around for Email Service Providers (ESPs), chances are you’ve come across the word ‘deliverability’. You won’t find it in any dictionary, so what exactly does this mystery word mean? Deliverability is an umbrella term used by ESPs to measure the success or chances of an email being delivered. You’d be forgiven […]

Most email users read their messages in an HTML enabled email client. This means they can see nice rich content such as alternating fonts, colours, images & tables i.e the emails that we’re all used to receiving on a daily basis. However, some email users can only get access to what’s called ‘text’ email. This […]