Typography is one of the most crucial elements of any type of communication, allowing you to set the tone and look of the message you want to convey to your audience. As more and more aspects of life turn digital, you have a far greater choice of design and style of your text. We will […]
Historically, fonts in email have been limited to a set of common web-safe fonts installed on all devices. This means that unless you’re particularly fond of Arial or Times New Roman the choices have been rather small. However, I recently read a few great primers which point out that it’s possible to import Web Fonts into several […]
Choosing the right font for your email campaigns is a pretty important decision. The font or fonts you select will set the tone of your campaign, which in turn will affect the way that your subscribers interpret its message. Technically, you can use any font you like in an email, but if your subscribers don’t […]