We’d like to say a big, big thanks to all of you that made it down to Inbox 2014 in London last Thursday. We had more fantastic content than ever before, making this year’s Inbox our biggest and best to date with spaces selling-out in record time.
Our new venue went down a treat, and was the perfect location for an exciting afternoon of email talks.
We started things off with ‘The state of the industry’, where we discovered that email dwarfs both social & search in terms of usage with over 188 billion emails sent every day, making email the largest ‘social network’ by far.
Next up we looked into the email engagement process and highlighted areas where you can improve your email workflow to increase the chances of getting your email opened, read and clicked.
We went through some nice easy-wins for subject lines, how to layout enticing creatives, compelling copywriting tips, contextual calls-to-action and how to give your emails a through proof-read and render test.
See some slide highlights below…
Next up, we took an in-depth tour of Campaignmaster’s powerful selection of Modules, including: Subscription Forms, Dynamic Content, Recurring Campaigns, Collection Forms & Landing Pages.
Tying in Modules to a Campaignmaster account makes it easier than ever to convert your audience. Whether your gathering data to build and mail to subscriber profiles, creating a lead nurturing campaigns, setting up micro-sites or a combination of all three, Modules are essential for any serious email marketer.
Finally, we took you through some extensive training on how to get the most out of our flexible Cross-browser editor and how to troubleshoot some of the common support requests we receive.
If you couldn’t make it down for the day and want to take a peek at some of the content shared, get in touch with your account manager on +44 (0)208 515 7080. We’ll also be hosting another Campaignmaster event in the near future, so keep an eye on your inbox for more details!