Have you, as an email marketer spent countless hours meticulously creating a wonderfully branded email template, crafting the most roll of the tongue subject line with the expectation for your click-through and open rates to skyrocket? Well, before you hit send, have you considered whether your recipients will even get the chance to read your email?

Whether you’re a veteran email marketer or new to the game, there are a variety of things you may not even be aware of which can prevent deliverability of your email. You can find more technical information on Email Marketing Deliverability in this blog, but for this blog we will be focusing on those pesky spam filters.

Now you might ask what a spam filter actually is. In simple terms, a spam filter is designed, created and utilised to stop any spam emails from ever reaching an end users inbox. Spam filters base their judgements on certain criteria which use complex algorithms to subject emails through a set of predefined rules which then assign them a score. If the score is below the threshold, the email will be marked as spam and end up in the junk or spam folder.

So let’s talk about what happens, why it happens and how we can avoid spam filters flagging our legitimate emails, stopping them from ending up in the inbox.

A high-quality email will serve to not only increase engagement but really empower and show that your brand is expected to have a clean and professional standard. To achieve this you can do the following:

If you have any questions regarding email marketing please get in touch at info@campaignmaster.co.uk and speak with one of our friendly reps.