Want to connect better with your audience? Try speaking their language—literally!
Creating multilingual email marketing campaigns is a smart and strategic move for any business with a diverse customer base spanning different ethnicities, countries, or language zones.
If you’re only sending email campaigns out in one language, you might be missing out on engagement from specific groups in your customer base. So, why not localise your content to drive up those opens?
The usual excuse? ‘My Email Service Provider (ESP) doesn’t have the functionality to do this’. And to that we say, welcome to Campaignmaster!
Our platform (CM Email Marketing) offers various translation options, making it super easy for your recipients to switch between languages. Keep reading to learn more about these options.
Accessibility Link
You may not know this, but we were the first ESP to create an accessibility link for emails! One of the features in this accessibility version is a translation tool.
With it, recipients are able to select a language which whole campaign gets translated to. To make this experience even better, recipients can also have the campaign read aloud in a tone and dialect of their choice.
Specific Language Translation
Within your email campaigns, you’re able to insert a translation link. When doing so, you have the option to select a specific language.
Anytime a recipient then clicks on this link, they are taken to a version of your email that has been auto-translated into the language you selected.
And the cherry on top? The link is trackable, so you can see exactly who clicked it and how many times.
Language Selection Translation
With the same above link, we do offer an alternative to selecting a specific language as we understand you may want to give the recipients a choice.
So instead of linking to a specific language, you can opt to display a list of languages for the recipient to select from themselves – this link is also trackable.
If you’re looking to optimise your campaigns to have a multilingual setup, we’re here to help. Please get in touch at info@campaignmaster.co.uk and one of our friendly reps would be more than happy to help.
