Ceren

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Designing Emails for Visually Impaired Recipients

According to the World Health Organisation (WHO), there are at least 2.2 billion people globally who have a visual impairment or blindness. The Royal National Institute of Blind People (RNIB) state around 350,000 people are registered blind or partially sighted in the UK. These people are able to use computers and read emails with the […]

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Email Marketing Split Testing

Have you ever looked at the open or click rates of your email campaigns and wondered why you didn’t get better results? I am sure this thought has crossed the minds of many email marketeers. Perhaps your subject line wasn’t appealing or relevant, or maybe your content didn’t attract the attention you thought it would. […]

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No Time to Manage Your Email Campaigns? You Could Always Outsource to Us!

Does your email marketing take a back seat as new projects and priorities come your way? Why not take a big chunk of unnecessary pressure off your marketing department and instead, outsource your email marketing entirely? Outsourcing comes with many benefits and here are just a few to consider if you’re thinking of easing your […]

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