Campaign Master (UK) Ltd

Currently browsing all posts in the Campaign Master (UK) Ltd category

Email Marketing: Design – Do’s & Don’ts

I personally receive a lot of emails on a daily basis and I use my commute to work as the perfect time to trawl through these. I am generally interested in the content of all the emails I receive so I do take the time to read through the majority of them. However, the minority […]

Read More

Want to Improve Your Open Rates?

Did you know, over 190 billion emails are sent every single day? Almost 100 billion of these emails are B2B and as it stands there are over 900 million business email accounts in the world! Yes, I was shocked when I first heard this as well, but for email marketers this really puts things into […]

Read More

The Campaignmaster Guide to Christmas

While we may be groaning at the ever earlier arrival of Christmas products in the shops, it’s bang on time to begin planning your Christmas email program. That out-of-place looking chocolate selection box and curiously fake snow actually serve as a great reminder to get your own Christmas plans underway. Christmas is obviously a huge […]

Read More

Campaign Frequency – How Often Should You Send?

Do you ever find yourself wondering if you’re sending campaigns too regularly, or too rarely? Asking yourself what is the right balance? Well, look no further friend. You might think that sending a lot of campaigns would be effective; that the more calls to action you insert the better. However, this is most probably not the case. For some companies with certain subscribers, […]

Read More