In our email marketing industry, we take a great interest in subject lines, as they can influence whether someone opens, ignores or deletes your emails. These unprecedented times that COVID-19 has brought us has drastically changed email marketing strategies, with some businesses reducing their output, whilst many others increasing their activity significantly with more email […]
You might have asked Siri or Google to find a nearby restaurant, check the weather, play your favourite song or find your favourite football team’s score. These are commands we are all familiar with and use in our everyday life. However, today voice assistants can do much more, for example check your emails, read your […]
2019 has been a great year for email marketing so far. Two things you might have noticed this year; one, GIFs are now fully animated on your Outlook desktop client and two, your Outlook mobile web app or Office 365 is displaying the mobile optimised version of the template. We wrote a blog on the […]
I personally receive a lot of emails on a daily basis and I use my commute to work as the perfect time to trawl through these. I am generally interested in the content of all the emails I receive so I do take the time to read through the majority of them. However, the minority […]
Did you know, over 190 billion emails are sent every single day? Almost 100 billion of these emails are B2B and as it stands there are over 900 million business email accounts in the world! Yes, I was shocked when I first heard this as well, but for email marketers this really puts things into […]
While we may be groaning at the ever earlier arrival of Christmas products in the shops, it’s bang on time to begin planning your Christmas email program. That out-of-place looking chocolate selection box and curiously fake snow actually serve as a great reminder to get your own Christmas plans underway. Christmas is obviously a huge […]
Do you ever find yourself wondering if you’re sending campaigns too regularly, or too rarely? Asking yourself what is the right balance? Well, look no further friend. You might think that sending a lot of campaigns would be effective; that the more calls to action you insert the better. However, this is most probably not the case. For some companies with certain subscribers, […]