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Beating Spam Filters

Have you, as an email marketer spent countless hours meticulously creating a wonderfully branded email template, crafting the most roll of the tongue subject line with the expectation for your click-through and open rates to skyrocket? Well, before you hit send, have you considered whether your recipients will even get the chance to read your […]

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Subject Lines To Use For Halloween and Christmas

As we approach the festivities of Halloween and Christmas, it’s amusing to see something a little different in our inboxes. These are the times of year where we can get our creative juices flowing and come up with something different to peak our recipients’ interest. We’ve complied a selection of the best Halloween and Christmas […]

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Dedicated IP Address vs Shared and How It Affects Email Deliverability

Professional email marketers will know that there is no silver bullet to email marketing deliverability. The chances of landing in the inbox as opposed to the junk box, or worse, still not being delivered at all, depends on a multitude of factors. One such factor and a major one at that, is the IP address you are […]

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A Look Back at Using Fonts in Email

Typography is one of the most crucial elements of any type of communication, allowing you to set the tone and look of the message you want to convey to your audience. As more and more aspects of life turn digital, you have a far greater choice of design and style of your text. We will […]

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Security with CMAdvantage

It seems that a day doesn’t go by without hearing or reading about “cyber security”. From governments and large tech companies to airports – everyone is vulnerable and fighting back the cyber-attacks. In view of this, here at Campaignmaster, we do everything to have the most secure platform, implementing further security functionality such as IP […]

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Campaign Master Salesforce Integration

If you have a Salesforce account and would like to automate the data flows to and from this account with your CMAdvantage, email marketing account, we have just the integration for you. How It Works The standard Campaignmaster Salesforce Integration allows you to easily and efficiently go from creating subscriber lists and testing campaigns to launching them […]

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Campaignmaster MS Dynamics CRM Integration

Overview Customer Relationship Management (CRM) is a strategy employed by businesses for managing relationships and engagement with current customers and prospects. Subscriber data is at the centre of your marketing activities which makes CRM the best solution to store this data including names, email addresses and preferences. Microsoft Dynamics CRM is a customer relationship management […]

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