Campaignmaster

You’ve spent ages designing and building your perfect email campaign, but just as you’re about to press launch it you feel a sense of anxiety – did you test all your links thoroughly, are you sure there were no typos, has the right data been selected, did you change the preheader text? Hitting that all […]

Tone in email marketing refers to your brands attitude, conveyed through the language used in your campaigns. This can include word choices and sentence structures. Tone can have a big influence on how your recipients engage with your emails and so it’s something that’s important to establish when creating your campaign content. In this blog, […]

Want to connect better with your audience? Try speaking their language—literally!  Creating multilingual email marketing campaigns is a smart and strategic move for any business with a diverse customer base spanning different ethnicities, countries, or language zones. If you’re only sending email campaigns out in one language, you might be missing out on engagement from […]

The email communications you send out reflect your brand’s personality. Whilst launching useful, communicative and visually appealing emails should be your top priority, it’s important to also focus on how you can tap into your recipient’s emotional side too. One way in which this can be done is using humour. Not only can humour help […]

Unsubscribes from carefully crafted email marketing campaigns is never nice, but the reality is that some people will inevitably wish to. Hiding an unsubscribe link from your recipients, or making it as difficult as possible for them to find, won’t stop them from doing so. In fact, if an unsubscribe link isn’t obvious enough, many […]

Multifactor authentication (or MFA) is an account login process that requires multiple methods of authentication in order to verify your identity. Usually, this process will combine two or more independent credentials – one of which you know (i.e. a password) and one which you’ll obtain (like a security code). For example, along with a password, […]

Have you noticed that the emails you receive in Outlook appear different from how they looked in the email builder? If so, it’s possible that your Outlook version has been updated to include Microsoft’s new Advanced Typography features. This change is currently only affecting users on Outlook Classic for Windows. What is the change?Essentially this […]

Every year, Apple holds a much anticipated press conference in which they announce their new and exciting products. This September, they announced the launch of their new iPhone and respective iOS. This announcement had every email marketer paying close attention. Why? Because iPhones are the most popular mobile client for reading emails; 29% of all […]

This year Black Friday falls on 29th November and Cyber Monday on 2nd December. In this blog I’ve compiled some interesting facts and figures about this shopping frenzy, with tips on how to prepare and maximise your return. Facts & Stats Black Friday originated in the USA. It is the day after Thanksgiving. The term originated […]