In the email marketing industry, there’s a lot of conversation about using purchased data and whether or not this practice should be allowed. The good news is that with CMAdvantage, you’re not restricted to only being able to upload organic data, we allow purchased data too. You might be thinking, why do you allow purchased […]
Online forms generate further engagement from email campaigns and can add more specifics to your existing database, enabling you to personalise your communications more effectively. With Campaignmaster, you can create a variety of online forms that can be used to grow your databases organically. They can also be used to capture ad-hoc data for events […]
While Excel spreadsheets are incredibly useful for many tasks, they come second as an option for effectively managing your customer data. The winning alternative? A CRM system. A CRM (Customer Relationship Management) system is a technology that is used to manage current and potential customer data. They are used to support sales management and can […]
We live in an era where hackers are trying anything and everything to obtain your details. With an army of bots at their disposal it is now more important than ever to be aware of malicious emails, phishing, and spoofing attempts. So, Before We Begin, What Is Phishing Exactly? Phishing is when someone pretends to […]